ACCT703 Advanced Management Accounting

SectionMarks
Question 1: Managing Customers22 marks
Question 2: Responsibility centre and transfer pricing performance20 marks
Question 3: Conventional and Strategic performance measurement system28 marks
Question 4: Strategic pricing20 marks
Question 5: Sustainability and Management Accounting10 marks
TOTAL MARKS100 MARKS

· Each of those 5 questions is divided into sub-parts. Marks are clearly indicated for each sub-part.

· All of the questions require some calculations along with theory/conceptual/explanation answers.

· Overall, the assessment is approximately 3/5 calculations and 2/5 theoretical/conceptual questions.

· You are not required to use Excel to answer any of the questions however you can use Excel and import your works to MS Word templates provided.

· As you did in Assessment Two, you will type your answers in the spaces provided on the answer sheet (these spaces can be expanded as required).

· You do not need to reference your information sources, BUT you must NOT cut-and-paste (or copy) wording directly from other sources, including the lecture slides and textbook. You should put ideas into your own words and relate them to the question.

Question 1 Managing Customer Relations (WEEK 6) [TOTAL:  22 MARKS]

· Customer Relationship Management (CRM): Meaning, Importance

· Why do businesses need to manage their customers?

· Customer profitability analysis: What? Why? How (ABM?)? Usefulness of CPA, Limitations of CPA

· Unprofitable/Less profitable customers: strategies

· Customer satisfaction and customer profitability: Comparative analysis

· Exercises: Workshop questions; PPT slides; Additional exercises

Question 2: Performance Reporting and Transfer Pricing (WEEK 7) [TOTAL:  20 MARKS]

· Why do decentralized organizations use transfer prices? Role of divisional managers in setting TP

· Transfer pricing

– General transfer pricing rule

– Methods of transfer pricing

– Impact of with/without spare capacity in the supplying unit plus with/without having external market

– Calculation of transfer prices under different scenarios

· Roles of the head office in setting transfer prices

· Exercises: Workshop questions; PPT slides; Additional exercises

Question 3: Performance Measurement Systems (WEEK 8 & 9) [TOTAL: 28 MARKS]

Part A (16 marks):

• Divisional performance measures in investment centres:

– Return on investment (ROI)

– Residual income (RI)

– Economic value added (EVA)

• Comparative analysis (similarities, advantages and limitations of ROI, RI and EVA)

• Impact of tax in calculating ROI, RI and EVA

• Minimising behavioural problems in measuring performances

• Group v. individual performance

• Exercises: Workshop questions; PPT slides; Additional exercises under “Learning Tasks – Week Seven”

Part B (8 marks):

• Balanced Scorecard (BSC): Key features, cause and effect relationship; performance indicators (lag & lead indicators)

• Four perspectives of BSC and how they are measured

• How can a company achieve strategic alignment using a balanced scorecard?

• Does effective management of non-financial measures in a balanced scorecard lead to improve financial performance?

• Limitations of the BSC

Question 4: Strategic Pricing (week 10) (TOTAL:20 MARKS)

· Factors that influence pricing decision

· Economic profit-maximising models and price elasticity

· Pricing Strategies: Meaning and how to use (for calculations)

· Legal restrictions on pricing decisions

· Exercises: Workshop questions; PPT slides; Additional exercises

Question 5: Sustainability and Management Accounting (Week 11) (TOTAL:  10 MARKS)

• Sustainable reporting, triple bottom line, CSR: Meaning, features, importance

• Considering Economic, environmental and social (EES) factors to make decisions: why and how

• Environmental management accounting (EMA) and Environmental costs analysis

• Exercises: PPT Slides; Workshop questions, Additional Exercises

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