Plagiarism
Plagiarism is a specific form of academic misconduct. We encourage and support working in
groups and seeking help, however your final submission must always represent your individual
work, opinions and recommendations.
If plagiarism is found, all parties involved will be penalised. You need to retain all your assignment
computer files (Excel, Word Tableau, etc.), which must remain unchanged after submission, for
the purposes of checking, if required.
Plagiarism covers, but is not limited to, the following actions:
• Direct copying of the work of other persons, from one or more source, without clearly
indicating the origin;
• Sending your files to another student for any reason whatsoever, even for the purposes of
checking or comparing work;
• Submitting another student’s work in whole or in part;
• Submitting work that has been written by someone else;
• Copying computer files without clearly indicating their origin;
• Submitting work that has been derived, in whole or in part, from another student’s work or
work found elsewhere by a process of mechanical transformation (e.g. changing variable
names in computer files, paraphrasing);
• A group-based effort to produce one assignment shared between individuals. Working
together is encouraged, however each written assignment submitted by each student must
be written in its entirety by the individual student, including running analyses, producing
Excel spread sheets other than the templates provided on the Course website and report
writing. Working together where one individual types the collective thoughts of a
group/produces analyses and/or spread sheets and then shares these files will be
investigated for plagiarism.
All parties found to be involved in academic misconduct will incur, if appropriate, a penalty and a
record in the University’s Academic Integrity Database (UniSA Assessment and Procedures
Manual 2022, Section 9).
If you are unsure about what constitutes Academic Integrity
you are welcome to ask us for more information before submitting.
Assignment Aim
Part 1 + Part 2 Overview
As a Business Intelligence (BI) consultant you would typically write a proposal for the CEO of an
organisation (or a manager) detailing the product (dashboard) you will build for them.
If your proposal is accepted, then the organisation would pay you to do the work and you would build
the dashboard according to your proposal specifications. If your isn’t accepted, you won’t have a job.
This assignment prepares you for this real-world process by being completed in two parts:
The proposal and dashboard together will give you practice with a real-world business intelligence
project. You will also develop:
1. Your knowledge and skills in using data that is specific to the degree you aredoing;
2. Your ability to show how data is relevant and useful. Data (and so Business Intelligence) is used
in all jobs, all organisations and all sectors, as well as complex areas such as climate change,
personal relationships and organisational culture; and
3. Your ability to understand your reader’s perspective and needs and being able to respondto
those needs. Business Intelligence provides a means to see and understand a business
problem and when done well, reveals new solutions the organisation didn’t even consider.
We hope you enjoy the challenge of this assignment and we look forward to seeing what you come up
with J
The Five Steps to Building a Dashboard
Building a working dashboard comes from completing 5 major steps:
1. Choosing an organisation of interest;
2. Identifying a priority for that organisation;
3. Identifying questions that support this priority by showing insight (not a final answer);
4. Obtaining data to visualise these insights, including dealing with data quality issues and
joining the data; and
5. Building visualisations of the data to provide insights into the priority.
In Assignment Part 1 you will need to complete Steps 1, 2 and 3.
Step 4 involves data so you will start this step here in Assignment Part 1 and complete this data step
in Assignment Part 2, when you build the working dashboard (Step 5).
A visual summary of the dashboard-building process is in Figure 1. Steps 1 + 2 are your starting point
for any organisation. The supporting questions, which you will produce in Step 3 of Assignment Part 1,
are designed to shed insight into the priority – not provide a definitive answer. In this part of the
assignment you will write questions you believe support the organisation and its priority, with these
questions supported in terms of available data.
Figure 1: the inter-relationship between the components needed to build a working dashboard
Guidance for each of these steps for Assignment Part 1 is given in the following sections.
Organisation + priority from your
degree perspective
Supporting
Question
Data
Data
Supporting
Question
Supporting
Question
Data
Supporting
Question
Data
Data
Step 3
Assignment
Parts 1 + 2
Steps 1 + 2Page 7 of 19
Steps 1 + 2: Developing a Priority for the Organisation
Steps 1 + 2 from Figure 1 need to be completed as follows:
Step 1: Your Organisation for SP2 2022
This study period our chosen organisation will be the winner out of these four organisations. Who
wins? The one that receives the most votes in the online survey.
The choices are:
• Foodbank
• Tesla
• Hello Fresh
• IKEA
Your assignment must focus on the winning organisation only – vote for your favourite one by
going to the Week 0 tab on your course site. The link is at the bottom of that space. Voting closes
10/08 at 11:59pm, Adelaide time.
The winning organisation will be announced in the Week 1 Workshop.
Note: all submissions are to focus on the winning organisation as announced in the Week 1
workshop, otherwise your assignment will be given 0 marks, with no resubmission allowed.
Step 2: Identify a priority from your enrolled program perspective
Identify a single key priority, that would be of interest to the winning organisation and is relevant
to your enrolled degree program.
How to identify a priority?
You have two choices: (1) Come up with one yourself; or (2) look up publicly available reports
produced in this area/by the organisation and identify a priority from their reports that is most
relevant to your degree.
An alternative way to think about this is what do you really enjoy about your Program of study?
What is it about your chosen Program that ignites your passion? That is exactly what you should
bring to your priority so focus on your passion and see what you can make with it J
Once you have completed these two steps move on to Step 3.
The next page shows examples of a completed Step 1 + Step 2 before you start Step 3.Page 8 of 19
Example of Step 1 + Step 2
Example Organisation: Samsung. One of Samsung’s competitive advantages is manufacturing high
quality smartphones and dispatching them to millions of customers across the globe. Some example
areas of focus to help construct a priority from different discipline perspectives are below – this is just
a sample of what you could come up J
Accounting perspective:
• Dealing with challenges of variability of cost of raw materials in different countries
• Deciding on the optimal set of transport options for each region taking into account cost,
reliability and corporate environmental goals
HR perspective:
• minimising worker injury
• ensuring quality of staff recruitment and training across a wide range of production centres
Law perspective:
• making sure production aligns with regulations specific to each region
Management perspective:
• ensuring alignment with delivery timelines across a wide range of geographic locations;
• managing multiple language groups
Marketing perspective:
• how to early detect and respond to bad news about manufacturing faults;
• how to capture first impressions of customers when they collect their new smartphone
IT perspective:
• making sure the IT systems that support distribution are working efficiently (eg: all the
servers distributed around the globe are operating as expected and there is enough data
storage)
• detecting possible breaches and cyber security incidents
Supply chain perspective:
• ensuring sustainable local distribution networks
• being prepared for breaks in the supply chain (eg: choosing alternative partners)Page 9 of 19
Step 3: Identifying Supporting Questions for your Chosen Priority
Now that you have completed Steps 1 + Step 2 from Figure 1, in Step 3 it’s time to come up with
questions you will pose in Assignment Part 1 and will ultimately give insight into this priority in Part 2,
with real data in your working dashboard. In workshops you’ve seen the process we use with our weekly
Case Studies to produce supportive questions of an organisation’s priority.
Step 3: For Assignment Part 1 come up with 5 questionsthe proposed dashboard will be able to deliver
insights that the user can’t answer now or easily (otherwise why would you get the job?!?).
Question Self check: by providing insights to your proposed questions, will the user be able to use the
dashboard to understand and plan for the priority? Remember you are not answering the question,
you’re basically telling the user what to think about J
When you construct your questions, remember you will use these questions to produce the
visualisations in your dashboard in Part 2 – so think ahead and develop questions for which you can
obtain enough data from different sources to be able to construct your dashboard. If you feel data
panic rising we have a Finding Data – HELP!!!! section right below J Phew! J
Finding Data – HELP!!!!
In Part 1 you need to include potential data sources you will use in Part 2 when you finally build the
working dashboard. Remember – you are not building the dashboard in Part 1 but you do need to
think about the data in Part 1 and identify reliable data sources to support your proposal that you
could use in Part 2 when you build the working dashboard. For example, imagine you’re an architect
— you work out the type of house you will build and what materials you would need beforehand.
Thinking about potential data sources is like identifying the building materials in this case.
What happens if your data sources aren’t useful in Part 2?
When you build the dashboard in Part 2 it is OK if you have added to or changed some of the data
sources. You may find once you get into the detail that the data isn’t what you expected.
Having to change the data for Part 2 will not result in loss of marks – we have guidelines on how to
address this issue in Part 2. Revising plans due to data availability is how the world works and we will
accommodate for this when we mark. The priority must remain the same – see more details below.
Allow enough time to find and prepare the data – don’t leave this to the last minute! We will also
practice finding data in the Workshops and Practicals.
Do not pay for any data.
Do not contact the organisation and ask for data.
Importantly,think aboutthe questions you wantto answer with your dashboard because this will focus
your search (too much data is also a problem!). Sometimes data can also help us think of questions
too, so it’s a balancing act we all learn to achieve with practice JPage 10 of 19
Tip: include ‘statistics’ or ‘data’ in your search eg: ‘Australian airline statistics’ or ‘airline data’
Potential sources of data include – but are not limited to –
• Publicly listed companies (those that have shares and are on a stock exchange) will often
have an investor page.
• Many organisations report to government bodies like regulators (ASIC, ombudsmen, etc.).
Look for annual reports with tables/graphs etc.
• UniSA Company and Industry Guide — IbisWorld and Company360 are particularly good
resources https://guides.library.unisa.edu.au/companyinfo
• The Australian Bureau of Statistics are useful (eg: Australian Bureau of Statistics
https://www.abs.gov.au/, SA Government https://data.sa.gov.au/, Australian Government
https://data.gov.au/) and are also very good quality sources of data.
• European equivalents of the Australian government sites including EU Open Data Portal
• US equivalents of the Australian government sites including https://www.data.gov/ and
the US Census Bureau https://www.census.gov/data.html
• Statista https://www.statista.com/- note you can access this through the University library
for free J
• UN Data https://data.un.org/
• Open Data Kit https://opendatakit.org/
• Roy Morgan
• Federations, associations and industry bodies (like the Australian Bankers Association if
you were studying a bank) are another source. Often the data will be confidential and you
can’t obtain it – so consider using data related to that industry/sector. One source that is
open is the World Bank Open Data https://data.worldbank.org/
• Kaggle https://www.kaggle.com/datasets
• A link to around 100+ data sites but choose data that appears to come from reliable
sources https://www.columnfivemedia.com/100-best-free-data-sources-infographic
• Google dataset search https://toolbox.google.com/datasetsearch
Unreliable Data Sources!
• Wikipedia
• Wikidata
• Bloggers who are not experts in their fields! If bloggers cite data sources and those sources
look credible then that’s fine.
Page 11 of 19
Written Proposal for Steps 1, 2 + 3: Presentation + Structure
For the purpose of this assignment, you can assume your client (the reader) knows BI.
You should also assume they don’t have any BI dashboards around the priority that you’ve chosen
but obviously would have data.
Don’t spend time researching what they currently have in BI dashboards – it’s not a research
assignment, it’s a providing-a-new-solution assignment.
Since this is a proposal for a business audience, it should be presented in a professional format making
it easy to read. The use of diagrams and graphs, particularly to show figures, will earn more marks. All
figures and tables should be captioned and referenced by label in text (e.g. Table 1 contains …, Figure
1 shows … ). An efficient layout is important but don’t spend too much time on making it look good
and not enough time on the content. Microsoft Word has many sample templates that can beused.
Using bullet points are OK occasionally but you’ll need sentences for each point (i.e. just a bullet
point list with no explanation isn’t suitable).
Do not write in the first person (“I”)
Do not write in contractions (e.g. use “do not” instead of “don’t”).
Important: Whenever you use technical terms, explain them using non-technical wording. Loss of
marks will apply here.
Word Limit
Total limit is 1200 words +/- 10% (1080 – 1320 words part of allowable word limit)
Marks will be deducted if the assignment is too short or too long. Keeping to a word limit requires a
focus on what the reader most needs to know.
Included in the word count:
• The body of the assignment:
• Headings
• Direct quotes (you will gain more marks by writing using your own words then using lots of
direct quotes)
• Introduction
• Diagram headings and captions
Excluded from the word count:
• Title page
• Table of contents
• References
• Footnotes
• Text within diagrams (headings and captions contribute to the word limit)
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