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2022/10/30 12:46 Assignment 3: Individual Case Study Report
https://canvas.uts.edu.au/courses/23955/assignments/110554 1/4
Assignment 3: Individual Case Study Report
Due Sunday by 23:59 Points 100 Submitting a file upload File Types docx
Start Assignment
ASSIGNMENT 3 CASE STUDY REPORT ON NETFLIX (40%):
DUE WEEK 13 (6 NOVEMBER)
Background
You are required to undertake extensive research for this assignment.
Reed Hastings, founder of Netflix, has arguably created a company that has turned the status quo of HRM on its head.
Instead of creating more rules as Netflix grew, Hastings gave his employees more freedom. A strategic HRM system
was crafted that simultaneously gives employees freedom and responsibility. Yet these are opposing forces. At Netflix,
adequate performance gets a generous severance, and hard work is irrelevant. In addition, you don’t try to please your
boss, you practice radical candour. Employees never need approval, and the company always pays the top of the
market rates. Netflix argues that their ability to manage people via giving employees freedom has been so successful
that they continue to reduce their controls (and rules).
Required (Approx. 1500 – 2,000 words):
1. Undertake research, then identify and discuss the different features of the HRM system at Netflix. (30 marks)
(Ensure that you discuss leadership & culture – no more than a paragraph, employee engagement,
motivation – how does Netflix motivate employees, attraction & retention of employees (how does Netflix
successfully attract & retain employees, what are their retention & engagement rates). Use subheadings for
each category.
2. Critically analyse and evaluate the HRM system at Netflix using extant research to support your arguments. (30
marks)
3. What recommendations would you make to the Netflix Board about crafting the HRM moving forward.
Refer to relevant research to justify and substantiate your arguments (Your recommendations should incorporate
HRM & ethical challenges confronting Netflix, as they expand into different national contexts. You should have at
least 5 or 6 recommendations at least a paragraph long with a subheading for each. (30 marks)
4. Presentation, organisation, and structure of ideas (10 marks)
Additional Information
Research will need to encompass the use of textbook sources, peer reviewed & other articles, business databases and
relevant media sources. When researching the Netflix case and compiling your case report, you need to make sure you
have included:
1. An abstract (Not included in word counts)
2. Table of contents (Not included in word counts)
3. Introduction to the report (aims, method, overview of findings),
4. Identify the key attributes of the Netflix HRM. (Ensure that you discuss leadership & culture – no more than a
paragraph, employee engagement, motivation – how does Netflix motivate employees, attraction & retention
of employees (how does Netflix successfully attract & retain employees, what are their retention &
engagement rates). Use subheadings for each category.
5. Critically analyse and evaluate research, and compare with the findings above regarding the Netflix HRM
2022/10/30 12:46 Assignment 3: Individual Case Study Report
https://canvas.uts.edu.au/courses/23955/assignments/110554 2/4
3A rubric (21407)
6. Make at least 5 or 6 comprehensive recommendations to the Netflix board (justified and supported by research).
Based on research, what recommendations would you make to the Netflix board regarding their HRM? Why (justify
and substantiate)?
7. Conclusion
8. References (Not included in word counts) using the APA Referencing system
2022/10/30 12:46 Assignment 3: Individual Case Study Report
https://canvas.uts.edu.au/courses/23955/assignments/110554 3/4
Criteria Ratings Pts
30 pts
30 pts
10 pts
Undertake
research, then
identify and
discuss the
different features
of the HRM
system at Netflix.
30 to >25.0 pts
HD
Excellent attempt
to undertake
research, or
identify and
discuss the
different features
of the HRM
system at Netflix.
Excellent
identification of
the system nor its
major challenges
25 to >22.0 pts
D
Makes very good
attempt to
undertake
research, or
identify and
discuss the
different features of
the HRM system at
Netflix. Very good
identification of the
system nor its
major challenges.
22 to >19.0 pts
C
Makes good
attempt to
undertake
research, or
identify and
discuss the
different features
of the HRM
system at Netflix.
Good
identification of
the system nor its
major challenges.
19 to >14.9 pts
P
Undertakes
minimal
research, or
identify and
discuss the
different features
of the HRM
system at
Netflix. Minimal
identification of
the system nor
its major
challenges.
14.9 to >0 pts
F
Does not
undertake
research, or
identify and
discuss the
different
features of the
HRM system at
Netflix. No
identification of
the system nor
its major
challenges.
Critically analyse
and evaluate the
HRM system at
Netflix using
extant research to
support your
arguments
30 to >25.0 pts
HD
Excellent analysis and
evaluation of the HRM
system at Netflix using
extant research to support
your arguments. Well
researched (used peer
reviewed articles) analysis
and evaluation of
frameworks provided and
makes links with peer
reviewed research articles
25 to >22.0 pts
D
Very good
analysis and
evaluation of
the HRM
system at
Netflix using
extant research
to support your
arguments.
22 to >19.0 pts
C
Good analysis
and evaluation
of the HRM
system at
Netflix using
extant research
to support your
arguments.
19 to >14.9 pts
P
Limited analysis
and evaluation
of the HRM
system at
Netflix using
extant research
to support your
arguments.
14.9 to >0 pts
F
No analysis
and evaluation
of the HRM
system at
Netflix using
extant
research to
support your
arguments.
Identify and
describe HRM
challenges
confronting
Netflix, as they
expand into
different national
contexts.
Highlight how
they have
adapted their
HRM systems or
should be adapt
such systems.
10 to >8.4 pts
HD
Excellent research
Excellent
identification and
description of HRM –
culture, leadership,
performance
management,
feedback, etc, Also
discusses challenges
confronting Netflix, as
they expand into
different national
contexts. Excellent
discussion of how
they have adapted
their HRM systems or
should be adapt such
systems. Offers many
examples about how
Netflix adapted their
MCS to suit different
national contexts with
reference to research
Critically evaluates
HRM Compares such
research with the
efforts by Netflix to
adapt their HRM
(uses credible peer
reviewed research)
8.4 to >7.4 pts
D
Very good research.
Very good
identification and
description of HRM –
culture, leadership,
performance
management,
feedback, etc. Also
identifies challenges
confronting Netflix, as
they expand into
different national
contexts. Very good
discussion of how
they have adapted
their HRM systems or
should be adapt such
systems. Offers many
examples about how
Netflix adapted their
MCS to suit different
national contexts with
reference to research
Critically evaluates
HRM Compares such
research with the
efforts by Netflix to
adapt their HRM uses
credible peer
reviewed research)
7.4 to >6.4 pts
C
Good research.
Good
dentification
and description
of HRM
challenges
confronting
Netflix, as they
expand into
different
national
contexts. Some
discussion of
how they have
adapted their
HRM systems
or should be
adapt such
systems. Offers
examples
about how
Netflix adapted
their HRMS to
suit different
national
contexts with
reference to
research
6.4 to >4.9 pts
P
Minimal
research. Some
dentification
and description
of HRM
challenges
confronting
Netflix, as they
expand into
different
national
contexts.
Minimal
discussion of
how they have
adapted their
HRM systems
or should be
adapt such
systems. Offers
a few examples
about how
Netflix adapted
their MCS to
suit different
national
contexts.
(includes
minimal
reference to
does HRM
4.9 to >0 pts
F
No research.
No
dentification
and
description of
HRM
challenges
confronting
Netflix, as
they expand
into different
national
contexts. No
discussion of
how they
have adapted
their HRM
systems or
should be
adapt such
systems.
2022/10/30 12:46 Assignment 3: Individual Case Study Report
https://canvas.uts.edu.au/courses/23955/assignments/110554 4/4
Total Points: 100
Criteria Ratings Pts
30 pts
research
support or
refute your
findings
What
recommendations
would you make
to the Netflix
Board about
crafting the HRM
moving forward.
Refer to relevant
research to justify
and substantiate
your arguments
30 to >25.0 pts
HD
Offers many
comprehensive
recommendations
with justification.
Substantiates
these
recommendations
making reference
to credible peer
reviewed
academic and
industry research
(also incorporates
risks and how can
be mitigated
25 to >22.0 pts
D
Offers many
comprehensive
recommendations
with justification.
Substantiates
these
recommendations
making reference
to credible
research
22 to >19.0 pts
C
Offers several
recommendations
with justification.
Substantiates
these
recommendations
making reference
to credible
research
19 to >14.9 pts
P
Offers one or two
recommendations
though does not
substantiate
these
recommendations
nor make
reference to
credible research
14.9 to >0 pts
F
Does not offer
recommendations