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MGTS7610 Business Writing Portfolio Assignment Guide 1 MGTS7610 Management Communication Assessment task 2: Business writing portfolio Semester 1 2022 Read through these instructions carefully before attempting to begin your paper. Additionally, review them and the criteria sheet before finalising your work and submitting it to be graded. 1. Assessment details In this assessment task, you will create a portfolio of written documents suited to different business situations, using the techniques learned in Weeks 7-9. Your portfolio will include a formal letter (1 page), 2 emails (1 page) and a media release (1 page). Your work will be assessed in terms of business writing techniques, including document structure, clarity, register and tone. Due date Tuesday 17 May 2022, 4PM (Brisbane time) – Week 11 Weighting 40% Length 3 pages (no part may be longer than 1 page) Format Email Business letter Media release Submission Submit online via Turnitin (access via Blackboard) Return of grade Papers will be returned approximately 3 weeks after submission, via Turnitin Learning Objectives 1. Express your opinions clearly by using words and sentence structures efficiently. 2. Communicate with colleagues and customers in a polite and effective way. 3. Make a convincing argument by structuring your ideas coherently and persuasively. Criteria The full criteria (rubric) will be posted in the Assessment folder on Blackboard 2. Instructions Create a single word document for submission that includes your responses to the following scenarios, including Part 1, Part 2, and Part 3. See each part on the following pages. MGTS7610 Business Writing Portfolio Assignment Guide 2 Part 1: Emails Rewrite the following poorly written emails, using correct structure and appropriate tone for the email purpose and audience. Be mindful of conciseness and clarity. You should add or remove details as needed, but you must maintain the original message goal. Both emails should be presented on a single page in your final submission. Email 1: Internal An internal email is an email intended to be written and received within a company. To: printer@mcommprinters.com.au From: customerservice@mcommprints.com.au Subject: Good old Barry Bonehead Sup Suzy. Just got a message from that bonehead Barry 2day! I just heard that their mite be sum printing errors in that new textbook. Canya check Thx Email 2: External An external email is an email intended to be written or received outside of the company. To: GeorgiaMcKinney@georgiamckinneywriter.org From: Publisher@bizbooks.com.au Dear Ms McKinney, It is with my sincerest and most respectful delight and pleasure that I acquaint you with my recent news. Your wonderful and treasured book has been accepted for our publication. You are most deserving of these magnificent honours. Our partnership will be fruitful indeed, as we proceed together on this publishing journey. Can you believe it was only three weeks ago that we met at the Business Writers Conference in Newcastle I remember you detailing the joyous day when you got your puppy, Albert, from the dog breeder. The video you showed me was hilarious and had me in hysterics within a few short moments. To commence the project we will need you to provide the completed and majestic copy of your manuscript by return email by the 14th. Please ensure that this marvellous book is sent in a Microsoft Word file so that our editors can work their magic. Warm, sincere and grateful regards. BizBooks.com.au MGTS7610 Business Writing Portfolio Assignment Guide 3 Part 2: Letter Use the information below to write a business letter. Use correct structure, appropriate tone for the email purpose and audience, and be mindful of conciseness and clarity. You should add or remove details as needed, but you must maintain the original message goal. Your letter should not exceed one page in your final submission. You are the Customer Service Manager of a small printing company, M-Comm Printers, that has been paid to print copies of a new textbook, Business Communication for Business People for the publishing company BizBooks. One week ago, BizBooks received their sample copy before the full print run and has found some significant printing errors within the pages of the book. Mr Barry Businessman, the editor in charge of the textbook at BizBooks, has sent you a formal letter containing his concerns and requests that you urgently send him an updated sample copy by the end of the week. You received this letter on Thursday afternoon, with only one business day left in the week. After investigation in the printing department, you found that the errors in the sample copy were in the originally supplied file from the publisher. The identification of the printing errors by the publisher is a normal part of the sample process, and the publisher should review their file for errors. Once the file has been corrected, the publisher should send it back to the printing company for a new sample copy to be printed. Given this process, it would not be possible to send BizBooks a new sample copy by the end of this week, but this could be done by the end of next week, as long as M-Comm Printers receives the new file by Monday. You need to communicate the relevant information in a formal letter to Mr Barry Businessman MGTS7610 Business Writing Portfolio Assignment Guide 4 Part 3: Media Release Write a media release that responds to the following scenario. You may add more details as relevant. Your media release should use correct structure, relevant and persuasive information, journalistic voice, implicit and explicit attitude, clear writing and appropriate formatting. Your media release should not exceed one page in your final submission. You are the media manager at BizBooks and you are writing a media release to be distributed immediately. The purpose of the media release is to announce a new book by nationally- acclaimed writer Georgia McKinney. Georgia has written a book about business writing; the book includes case studies, templates and up-to-date information on writing for business. The book is called Business Communication for Business People. She has written chapters on clear writing, positioning readers, persuasive and argumentative communication, problem solving communication, research communication, email, letter writing and instant messaging communication, public communication, and ethical communication. The book even has a preface written by the billionaire tech CEO Steve Gates. He said, when asked about it, “Over the course of my entire career, I have had McKinney books on my shelf. This latest book puts together key concepts in communication and how to apply them in many ways. Any person new to the business world would benefit from having a copy. Georgia and I have been friends for many years, and I value her opinion on communication more than anyone else’s. I tried to get her to come over to Applesoft more than once, but she’s always been focused on publishing.” Georgia McKinney has said she is extremely proud of this new release, which will likely be the last book she writes before retirement. “I’ve been writing for the last forty-seven years about communicating in business environments. This latest book puts together in an easy to approach way all my key learning.” To date, the author has written 71 books and articles about communication in business environments, including recent best-sellers Communicating for Climate Change and Human Writes. The book will go on sale on June 1 2022 at all major book retailers, including online sellers. The print copy is AUD 109.99 and the ebook copy is AUD 89.99. In addition to the book being sold, you should also announce that Georgia will be signing books on a national signing tour to begin at 9AM on June 1 in Newcastle, New South Wales at Newcastle Books on James Street, Adamstown. From there, the author will travel to Sydney, Brisbane, Cairns, Darwin, Alice Springs, Katherine, Perth, Adelaide, Melbourne and Hobart. The full list of locations can be found on the BizBooks website bizbooks.com.au. Georgia also has a website that contains her full book list and additional contact information: georgiamckinney.org. MGTS7610 Business Writing Portfolio Assignment Guide 5 3. Additional requirements 3.1 Submission Go to the course site on Learn.UQ and click on ‘Assessment’ on the left‐hand menu. Go to the folder for the assessment item. Inside this folder you will find a Turnitin submission link for which you need to click ‘View/Complete’. Follow the prompts to upload your assignment. Make sure you have successfully uploaded your assignment by reviewing the ‘View/ Complete’ button to see your submission again. You may submit multiple times before the deadline to check your similarity reports. 3.2 Formatting Your submission should: Be a single word document (you may convert to PDF before submission) Present Part A on one page Present Part B on one page Present Part C on one page Use 11pt Calibri font Use 1.5‐line spacing Use “normal” margins (choose “normal” in Microsoft Word – this is the default for new documents) Use clear spacing between paragraphs 4. Assignment checklist Use this check list to help finish your assignment: I have followed the required genre structure for all of my components. I have fully developed all paragraphs in the correct structure I have written using an appropriate tone (formal, polite, positive) I have revised my work to ensure it is appropriate for each required audience Whenever I have been confused, I have asked my tutor clarifying questions I have read through this instruction guide multiple times to ensure my understanding of the requirements. I have reviewed my work to ensure I have used cohesive devices (e.g. known-new) I have checked my work for sentence structure and word choice issues I have formatted my work according to the instruction guide I have submitted my work to check the similarity and reviewed this for accidental plagiarism issues I have submitted my work by the deadline 5. Relevant assessment policies Papers that exceed the page count may incur additional penalties Late submissions incur a penalty of 10% per day late, as per the Electronic Course Profile (ECP) Submissions will not be graded if submitted more than 5 days after the due date MGTS7610 Business Writing Portfolio Assignment Guide 6 Extensions can be granted by the school and should be applied for using this link: https://my.uq.edu.au/information-and-services/manage-my-program/exams-and-assessment/applying- extension Your work must adhere to Assessment policies defined by the university. 6. Support For help in understanding the assignment, refer to your weekly learning materials. Weekly learning Use them to Week 1 materials help understand the course and the model we use to assess you (communication diagram) Week 2 materials help understand how to read news articles help understand making the most of your sentences, including structure and theme. help checking your use of clear writing Week 3 materials help to understand coherence and cohesion Week 4 materials help to understand how to present significance Week 5 materials help to understand the various ways to quote sources Week 6 materials help to understand how to use positioning to help persuade your audience Week 8 materials help to understand the structure and purpose of a letter and email help to understand the appropriate tone for business writing Week 9 materials help to understand the structure and purpose of a media release In addition to this, your tutor can help provide answers tailored to your needs and concerns (see the Staff Contact List in Blackboard). The Blackboard Discussion Forum is also a great place to get answers. The response time expected is 24-48 hours, excluding weekends and public holidays. Contact your lecturer if you have more significant concerns (see the Staff Contact List in Blackboard). The response time expected is 48-72 hours, excluding weekends and public holidays. If you are facing problems that go beyond the scope of this unit of study, we recommend you reach out to the UQ Student Support Services or the UQ Business School. The best place to get support depends on your question. See https://my.uq.edu.au/contact.