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Submission deadlines: Students should submit all work by the published deadline date and time. Students experiencing sudden or unexpected events beyond your control which impact your ability to complete assessed work by the set deadlines may request mitigation via the extenuating circumstances procedure. Students with disabilities or ongoing, long-term conditions should explore a Summary of Reasonable Adjustments.
Return and status of marked assessments: Students should expect to receive feedback within one calendar month of the submission deadline, as per UCL guidelines. The module team will update you if there are delays through unforeseen circumstances (e.g. ill health). All results when first published are provisional until confirmed by the Examination Board.
Copyright Note to students: Copyright of this assessment brief is with UCL and the module leader(s) named above. If this brief draws upon work by third parties (e.g. Case Study publishers) such third parties also hold copyright. It must not be copied, reproduced, transferred, distributed, leased, licensed or shared any other individual(s) and/or organisations, including web-based organisations, without permission of the copyright holder(s) at any point in time.
Academic Misconduct: Academic Misconduct is defined as any action or attempted action that may result in a student obtaining an unfair academic advantage. Academic misconduct includes plagiarism, obtaining help from/sharing work with others be they individuals and/or organisations or any other form of cheating. Refer to Academic Manual Chapter 6, Section 9: Student Academic Misconduct Procedure – 9.2 Definitions.
Referencing: You must reference and provide full citation for ALL sources used, including articles, text books, lecture slides and module materials. This includes any direct quotes and paraphrased text. If in doubt, reference it. If you need further guidance on referencing please see UCL’s referencing tutorial for students. Failure to cite references correctly may result in your work being referred to the Academic Misconduct Panel.
Content of this assessment brief
Section Content
A Core information
B Coursework brief and requirements
C Module learning outcomes covered in this assessment
D Groupwork instructions (if applicable)
E How your work is assessed
F Additional information
Submission date 13/12/2022
Submission time 10am
Assessment is marked out of: 100
% weighting of this assessment
within total module mark 60%
Maximum word count/page length/duration The final assessment output will include up to 15 minutes of video content that you will produce and 1,000 words of written
content, which will be presented on a multimedia website that you create.
Footnotes, appendices, tables, figures, diagrams, charts included in/excluded from word count/page
length? This is excluded from the word count
Bibliographies, reference lists included in/excluded from word
count/page length? This is excluded from the word count
Penalty for exceeding word count/page length Penalty for exceeding word count will be a deduction of 10 percentage points, capped at 40% for Levels 4,5, 6, and 50% for Level 7) Refer to Academic Manual Section 3: Module Assessment – 3.13 Word Counts.
Penalty for late submission Standard UCL penalties apply. Students should refer to Refer to https://www.ucl.ac.uk/academic-manual/chapters/chapter-4- assessment-framework-taught-programmes/section-3-module-
assessment#3.12
Submitting your assessment Submit a 1-page cover page which includes the link to your website. The website must be accessible until at least July 2023. If you are using a password on your website, you need to include this password on your cover page.
Anonymity of identity. Normally, all submissions are anonymous unless the nature of the submission is such that anonymity is not appropriate, illustratively as in presentations or where minutes of group meetings are required as part of a group work submission The nature of this assessment is such that anonymity is not required.
Details of the assessment brief. Generic assessment criteria are included in section E. Any additional criteria specific to this assessment are detailed in section F.
Spurred on by the global pandemic, organisations across industry sectors have experienced accelerated digital transformation to meet new and emerging customer and citizen needs and demands.
Digital technologies have long been considered critical to solving society’s complex challenges and drive impactful and positive transformation related to reducing food waste, connecting the elderly, addressing child poverty, enhancing mental health, encouraging inclusivity and collaboration amongst other.
In this assignment, you are required to develop a debate related to a chosen topic. You must choose one (1) of the three topics on offer.
As part of the debate, you must consider different viewpoints and perspective that you can bring into your debate.
This will require you to undertake further reading and engage with key issues, challenges and innovative solutions related to the topic you have chosen.
You should also identify relevant and reliable secondary data that can give you insight into trends and changes that are relevant in the context of your chosen topic.
The final assessment output will include up to 15 minutes of video content that you will produce and 1,000 words of written content, which will be presented on a multimedia website that you create.
TOPIC 1
The use of Artificial Intelligence (AI) in healthcare solutions and provision will ensure enhanced and appropriate treatment is provided to those in need. However, AI-driven healthcare solutions are also of concern to many due to the use of algorithm-based decision-making, reliance on patient data and privacy issues, to list a few.
Should healthcare providers, including clinical experts, suppliers, and wider communities, embrace AI-driven healthcare to meet the healthcare demands of citizens?
?UN SDG 3: Good Health and Well-being
TOPIC 2
The use of digital technologies and platforms to deliver university education will ensure that students graduate with enhanced digital skills, knowledge and competences that employers are looking for. However, there are multiple arguments to support traditional on-campus and face-to-face education as a more engaging and richer learning experience for many.
Should university education take a radical digital transformation approach to ensure future generations are better equipped to meet the emergent challenges of a new world?
?UN SDG 4: Quality Education
TOPIC 3
Cities around the world are undergoing significant transformation and technology is at the heart of this
transformation. Often, the aspiration is to create a truly ‘smart’ city that can predict and respond to citizens’
individual needs and requirements. Becoming a ‘smart’ and responsive city that can provide services and solutions that are tailored to the individual citizen, would require vast data collection and tracking throughout the city to capture insight about citizens’ movements, behaviours, consumption choices, and social engagements.
Should those stakeholders who are involved in designing cities (e.g., city planners, local and national governments, public service providers, corporate organisations, tech start-ups) be developing technology-led ‘smart’ cities?
?UN SDG 11: Sustainable Cities and Communities
THE ASSIGNMENT FORMAT
The assignment must be presented as a multimedia website which is created individually by you.
a)The website must contain the following elements:
VIDEO CONTENT
Creating Videos 1, 2 and 3:
?You may use multiple platforms when creating your videos including Loom, Zoom, Teams, Prezi or similar video recording tools.
?You must be visible in the videos that you produce
?Once you have recorded the videos, you may wish to edit these to add in supporting content, key words, graphs or similar to make your videos exciting and impactful. You must still be visible in the video and be the main feature in the recording (please see examples made available).
?You must not record your videos with slides.
?You must not use cartoon video maker tools.
Creating Video 4:
?A 2-minute video produced with the software tool, Lumen5, that acts as a summary statement of your position based on your research and your presentation of arguments in Videos 2 and 3.
WRITTEN CONTENT
?You have a maximum of 1000 words to produce your written content that will be included on your website as below.
?You are required to include the following written content:
o350 words: Introduction
o350 words: Explanation of data visualisations/graphs and the key take aways
o300 words: Explanation of the infographic you create and the key take aways
MULTIMEDIA CONTENT
?Infographic: You are required to create an interactive infographic using Genially. The infographic should contain relevant and insightful information related to the topic you have chosen. Use Genially so that you can add interactive featured to your infographic. You can generate an iframe embed link for the infographic so that you can embed the infographic ion your website.
?Data charts: Include 3 data charts (e.g., bar charts, graphs or similar) from reliable sources and which are relevant to illuminate and highlight key trends related to your chosen topic. As a minimum, these charts should be copied and pasted from the source (for example a World Economic Forum report). However, you may also wish to create your own data visualisations, using the secondary data you have identified, in platforms such as Flourish.
READINGS & ACADEMIC UNDERPINNING
?You are required to demonstrate your engagement with academic literature
?You are required to cite a minimum of 8 academic journal articles and 5 secondary data sources (e.g. data from the World Economic Forum, Euromonitor, Office for National Statistics, OECD, and similar)
?On the Moodle site for this module, you will find a list of recommended readings for each of the 3 topics. It is highly recommended that you start with these journal articles and then conduct further research as required beyond this.
Assessment
relevant/appropriate)
Within each section of this assessment you may be assessed on the following aspects, as applicable and appropriate to this assessment, and should thus consider these aspects when fulfilling the requirements of each section:
?The accuracy of any calculations required.
?The strengths and quality of your overall analysis and evaluation;
?Appropriate use of relevant theoretical models, concepts and frameworks;
?The rationale and evidence that you provide in support of your arguments;
?The credibility and viability of the evidenced conclusions/recommendations/plans of action you put forward;
?Structure and coherence of your considerations and reports;
?Appropriate and relevant use of, as and where relevant and appropriate, real world examples, academic materials and referenced sources. Any references should use either the Harvard OR Vancouver referencing system (see References, Citations and Avoiding Plagiarism)
?Academic judgement regarding the blend of scope, thrust and communication of ideas,
contentions, evidence, knowledge, arguments, conclusions.
?Each assessment requirement(s) has allocated marks/weightings.
Student submissions are reviewed/scrutinised by an internal assessor and are available to an External Examiner for further review/scrutiny before consideration by the relevant Examination Board.
It is not uncommon for some students to feel that their submissions deserve higher marks (irrespective of whether they actually deserve higher marks). To help you assess the relative strengths and weaknesses of your submission please refer to UCL Assessment Criteria Guidelines, located at https://www.ucl.ac.uk/teaching-learning/sites/teaching-learning/files/migrated- files/UCL_Assessment_Criteria_Guide.pdf
The above is an important link as it specifies the criteria for attaining 85% +, 70% to 84%, 60% to 69%, 50% to 59%, 40% to 49%, below 40%.
You are strongly advised to not compare your mark with marks of other submissions from your student colleagues. Each submission has its own range of characteristics which differ from others in terms of breadth, scope, depth, insights, and subtleties and nuances. On the surface one submission may appear to be similar to another but invariably, digging beneath the surface reveals a range of differing characteristics.
Students who wish to request a review of a decision made by the Board of Examiners should refer to the UCL Academic Appeals Procedure, taking note of the acceptable grounds for such appeals.
Note that the purpose of this procedure is not to dispute academic judgement – it is to ensure correct application of UCL’s regulations and procedures. The appeals process is evidence-based and circumstances must be supported by independent evidence.


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