联系我们： 手动添加方式: 微信>添加朋友>企业微信联系人>13262280223 或者 QQ: 1483266981

MWP: Project Initiation Document
Year: 2022
Date:
Distributed to:
MWP Group Name/Number/
Course

Group Members and Contact Details Group 8

Student Name e-Mail Address Tel. No.
Mohanad Abdalla Mohanad-mahmousmail-abdalla.2022@uni.strath.ac.uk +447533788836
Chinh Thi Hoang Hoang-thi-chinh.2022@uni.strath.ac.uk +84965929816
Tanvi Shaikh Tanvi.shaikh.2022@uni.strath.ac.uk +447570284544
Emily McArthur Emily.mcarthur.2022@uni.strath.ac.uk +447702835756
Yu-Chih Yeh Yuchih.yeh.2022@uni.strath.ac.uk +447467348169
Yulu Liu Yulu.liu.2022@uni.strath.ac.uk +447999095793

Company Name and Contact Details Company Name:
Saorsa Menopause Consultancy Ltd
Name and Title e-Mail Address Tel. No.
Pauline Nicol Info@saorsamenopause.co.uk +4407954164489
Mo Caldwell +4407764938707

Company Profile

Insert brief profile of the company, main products, services, target markets, customers etc; include brief summary of current export activities and objectives.
Saorsa Menopause Consultancy Ltd. is a social enterprise company aiming to educate, inform and empower women to advocate their own health giving them the freedom to positively embrace this new chapter of their lives.
Partnering up with Menopause Experts Group, Saorsa offers a range of workshops for menopause consultancies in regards of work, health food and psychology, Saorsa also offers sessions on hormone replacement therapy and managers training.
Saorsa Menopause Consultancy Ltd also offers workshops specifically tailored for different business needs.
Project Definition
Project Background

Insert Summary of Initial ‘Terms of Reference’. -This project aims to increase business leads and raise brand awareness to for the client. By pursuing B2B strategies in establishing partnerships that aim to become menopause friendly.
-Also, initiating social media campaigns to reach out to individuals and raise brand awareness between the targeted stakeholders.

Project Title Saorsa’s social media and marketing strategy
Project Objectives

Insert bullet point summary of key project goals and objectives. Main Aim: To increase brands awareness in both B2B and B2C contexts.
For Business clients:
1.Increase Brand Awareness amongst the organizations and SMEs which care about the metal health of women, especially about menopause in the workplace in Scotland.

2.Attract the business leads to try the service

For individual clients:
1.Raise brand awareness as the trustworthy menopause consultant for women in Scotland.

Key Deliverables

A clear statement of what the key project outputs and deliverables will be and when these will be delivered Key Deliverable Due Date
B2B Marketing Strategy
1. Comprehensive Marketing plan for 6 months that includes
(1) Social media strategy on Facebook, LinkedIn, and Instagram
(2) Content marketing strategy on these above-mentioned platforms to form strong online presence, increase customer engagement and generate business leads

2. Sales strategy: How to acquire, convert, and maintain strong relationship with business clients through the best possible channels.
April
B2C Social Media Marketing Strategy:
1. Comprehensive 6-month Social Marketing Campaign to raise customer awareness about menopause and how Saorsa can help them overcome it more easily
April

Project Planning
Project Phases and Key Milestones

List Key Project Phases and Milestone
Project Phase Key Milestones Due Date
Project initial Identify the project objectives and key deliverables March
Marketing audit Research about the marketing environment (both internal and external) about the menopause consultant/ training service

Conduct SWOT analysis of Saorsa to define the best marketing strategy & objectives March
Market research
Conduct the secondary research about the market trend/ consumer (both business and individual) trends to understand the overall market

Conduct primary research (qualitative OR quantitative) to gather data that relates to customers’ perception and attitude about menopause consultant agency and their willingness to book service

Analyse the research findings to find out customer pain points and insights when it comes to use the menopause consultant and training service
Secondary Research right before interim presentation

Primary Research in April
Planning For B2B: Develop social media strategy, content marketing strategy, and sales strategy informed by both primary and secondary research findings

For B2C:
– Identify customer insights to build up social marketing campaign on Facebook & Instagram and other platforms (if necessary)
April
Measure Identify the effectiveness measurement scales for each marketing activity
April
Feedback and improvement Send the draft version of the proposal for the supervisor to get feedback May
Report submission Deliver comprehensive marketing report that elaborate the marketing strategy and suggestions for the project May
Reflective report submission Submit the group reflection report May
Final report submission Handover the final report for clients June
Work Breakdown Structure
Provide a detailed breakdown of all key tasks required for successful delivery of the project stating clearly who will be responsible for each task, start and due dates.
Task
ID Task Description Who Start Date End Date Comments
1 Internal marketing environment audit Chinh Hoang, Tanvi, Yu-Chih 22th Feb 28th Feb
2 External marketing environment audit Emily, Mohanad, and Yulu 22th Feb 28th Feb
3 SWOT analysis All group members 22th Feb 28th Feb
4 Presentation preparation All group members 1st March 13th March
5 Prepare the qualitative/ quantitative research questions Chinh Hoang, Tanvi, Yu-Chih 15th March 22th March
6 Conduct qualitative/ quantitative research Emily, Mohanad, and Yulu 23rd March 30th March
7 Analyse the qualitative research findings Chinh Hoang, Tanvi, Yu-Chih 3rd April 10th April
8 Social media planning Chinh Hoang, Tanvi, Yu-Chih 11th April 18th April
9 Content marketing planning Chinh Hoang, Tanvi, Yu-Chih 19th April 21st April
10 Sales strategy Emily, Mohanad, and Yulu 22nd March 3rd April
11 Social marketing campaign Emily, Mohanad, and Yulu 16th March 3rd April
12 Writing report All group members 4th April 4th May
13 Proofreading and edit the report Emily 5th May 11th May
14 Submit the report Mohanad 12th May
15 Edit the report based on supervisor’s feedbacks All group members TBC
16 Send the report to clients Mohanad TBC
Group Responsibilities
Please list clearly the Project Management roles and responsibilities of each Group Member Group Member Roles and Responsibilities
Mohanad Abdalla Reporter, Prioritizer & Runner
Chinh Hoang Facilitator and Organizer
Tanvi Shaikh Harmoniser & Devil’s advocate
Emily McArthur Recorder and Timekeeper
Yu-Chih Yeh Checker & Explorer
Yulu Liu Wild card
Group Communications

A clear statement of how the group will communicate/ frequency of meetings/ when etc.
-The group will be using Microsoft teams as the main method of communications where meetings held online are to be transcribed and saved.
-A 2-hour offline meeting is to be held on weekly basis on campus.

Estimated Time Commitment
For each key task listed earlier, estimate the number of person-hours required to complete the task. Estimate Total Project Person-Hours adding 25 hours for Project Management/Admin etc
Total Project Person-Hours should be approximately 250 hours per Semester.
Task ID Task Description Estimated Hours to Complete Task
1 Internal marketing environment audit 30 hours/ person
2 External marketing environment audit 30 hours/ person
3 SWOT analysis 1 hour/ person
4 Presentation preparation 2 hours/ person
5 Prepare the qualitative/ quantitative research questions 20 hours/ person
6 Conduct qualitative/ quantitative research 20 hours/ person
7 Analyse the qualitative research findings 25 hours/ person
8 Social media planning 20 hours/ person
9 Content marketing planning 20 hours/ person
10 Sales strategy 20 hours/ person
11 Social marketing campaign 20 hours/ person
12 Writing report 50 hours/ person
13 Proofreading and edit the report 2 hour/ person
14 Submit the report
15 Edit the report based on supervisor’s feedbacks 2 hours/ person
16 Send the report to clients
Total Project Person-Hours 262 hours/ person