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Assignment Guidance and Front Sheet
This front sheet for assignments is designed to contain the brief, the submission instructions, and the actual student submission for any WMG assignment. As a result the sheet is completed by several people over time, and is therefore split up into sections explaining who completes what information and when. Yellow highlighted text indicates examples or further explanation of what is requested, and the highlight and instructions should be removed as you populate ‘your’ section.
This sheet is only to be used for components of assessment worth more than 3 CATS (e.g. for a 15 credit module, weighted more than 20%; or for a 10 credit module, weighted more than 30%).

To be completed by the student(s) prior to final submission:
Your actual submission should be written at the end of this cover sheet file, or attached with the cover sheet at the front if drafted in a separate file, program or application.
Student ID or IDs for group work e.g. 1234567

To be completed (highlighted parts only) by the programme administration after approval and prior to issuing of the assessment; to be consulted by the student(s) so that you know how and when to submit:

Date set 13 January 2024

Submission date (excluding extensions) 12:00pm noon UK time, 26 February 2024

Submission guidance Submit on Tabula link

Marks return date (excluding extensions) 25 March 2024
Late submission policy If work is submitted late, penalties will be applied at the rate of 5 marks per University working day after the due date, up to a maximum of 10 working days late. After this period the mark for the work will be reduced to 0 (which is the maximum penalty). “Late” means after the submission deadline time as well as the date – work submitted after the given time even on the same day is counted as 1 day late.
For Postgraduate students only, who started their current course before 1 August 2019, the daily penalty is 3 marks rather than 5.
Resubmission policy If you fail this assignment or module, please be aware that the University allows students to remedy such failure (within certain limits). Decisions to authorise such resubmissions are made by Exam Boards. Normally these will be issued at specific times of the year, depending on your programme of study. More information can be found from your programme office if you are concerned.
If this is already a resubmission attempt, this means you will not be eligible for an additional attempt. The University allows as standard a maximum of two attempts on any assessment (i.e. only one resubmission). Students can only have a third attempt under exceptional circumstances via a Mitigating Circumstances Panel decision.
To be completed by the module owner/tutor prior to approval and issuing of the assessment; to be consulted by the student(s) so that you understand the assignment brief, its context within the module, and any specific criteria and advice from the tutor:

Module title & code BSSM ES977-10
Module owner Angela Clarke

Module tutor See Above

Assessment type PMA

Weighting of mark 100%

Assessment brief

This is an individual assignment worth 100 marks in total.
Choose 2 from the following 3 questions.
Each question is worth 50 marks towards your final module mark.

Question 1:

Discuss how your organisation (or one you are familiar with) might develop a business strategy using either a Blue Ocean or a Porterian strategic approach to formulate, implement and evaluate a new digital capability or undergo a digital transformation. Explain clearly your reasons for recommending this approach and focus on how you might address the strategic capabilities, competences and strategic position of your chosen organisation as part of your consideration. Use recommended texts or citations from the module, case study examples from the literature and/or draw from your own experiences to support your arguments. 1500 words (50%).

Question 2:

Many academics and practitioners claim that analysing the external environment is critical to achieving a useful strategy for any organisation. Critically evaluate what’s involved in fully understanding the external environment and explain the value and benefits that might be gained from taking a robust ‘situational analysis’ approach. Consider in your response the importance of understanding and revisiting the external environment at different stages of the strategic planning and management process. You should refer to the approach you took in the group case study to support your answer. 1500 words (50%)

Question 3
Create a vlog to reflect and critically evaluate the approach undertaken by your group in the Rocado Case Study. Identify three key strengths and weaknesses of your overall approach (with evidence from the case study to support your claims) and make at least two recommendations for what you would do differently, if you were to do this exercise again. Explain with examples or logic the impact these recommendations would have on the strategy you created. Remember to reference your work. 5 minute vlog (50%)

Word count
For questions 1 and 2, 1500 words excluding assignment guidance and front sheet, table of contents, table of figures, reference list and appendices. Text in tables within the body of the work will be included in the word count, but words in figures or diagrams are excluded from the wordcount.

You will receive a word count penalty for an assignment of fewer than 1200 or more than 1800 words for each written question answered. Please include your wordcount in the assignment.

For the vlog, your video should be between 3 and 7 minutes long. You will receive a penalty for a vlog of less than 3 minutes or more than 7 minutes.
Module learning outcomes (numbered) 1.Understand and interpret organizational situational analysis in the context of the external business environment, by critical analysis of the macro-environment.
2.Critically analyse the evolution and philosophy of business strategy and the different strategic planning and management processes
3.Critically assess linear strategy formulation with e-commerce business strategy formulation.
4.Critically analyse the strategic capabilities, competences and strategic position of an organisation.
Learning outcomes assessed in this assessment (numbered) 1, 2, 3, 4

Marking guidelines Comprehension
(including interpretation of question set, subject relevance, factual content, insight & originality, constructive critical analysis)
Fully answering all parts of the question
Own work – no plagiarism, referenced as required
Good critical analysis – e.g. good and bad, why is this happening,
why relevant, business benefits, implications etc
Insights/original thought/innovative suggestions/appreciation of
best practice
Evidence of useful application of concepts to business
Must address all relevant learning outcomes

Effort
Evidence and examples to support statements
Robust academic referencing
Word count approx. 1500 +/- 10% for each written question answered; vlog 5 mins (3-7 mins)

Presentation
Well structured and laid out
Easy to read, professionally written
Short introduction and succinct conclusion
Academic guidance resources See course Moodle Site & Also SPA resources.

The following is pre-populated for PGT assignments only:
Writing your Post-Module Assignment (PMA): specific additional advice for WMG’s Postgraduate Taught Students

As a postgraduate level student in WMG you may have some concerns about your ability to write at the high standard required. This short guide is intended to provide general guidance and advice. It is important that if you have any questions you discuss them with your module tutor. Remember, in writing your PMA you need to meet the expectations of the reader and the University.

A good PMA generally requires you to answer the question and to include…

1.A title, with your student number, module, lecturer’s name and any other documentation required by the university.
2.A contents page and if appropriate, an abstract.
3.An introduction which acts as a ‘map’ to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.
4.Evidence of an appropriate level of background reading of relevant texts.
5.Evidence of systematic and clear thinking, indicative of good planning and organisation.
6.Writing which makes sense, is clearly and carefully presented (proof-read and grammar checked).
7.A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
8.A logical and well-defined structure with headings and subheadings.
9.Clearly labelled and well-presented diagrams and other graphics that are discussed in the text.
10.Adherence to usual academic standards including length and a timely submission.
11.A reference section in which every source that is cited in the text is listed and please ensure that you underpin the discussion throughout with relevant academic material to support the content, using the Harvard approach.

Where to get help:

1.Talk to your module tutor if you don’t understand the question or are unsure as to exactly what is required.
2.Study, Professional and Analytical Skills (SPA) Moodle site – we have a lot of resources on this website with workbooks, links and other helpful tools. https://moodle.warwick.ac.uk/
3.There are also numerous online courses provided by the University library to help in academic referencing, writing, avoiding plagiarism and a number of other useful resources. https://warwick.ac.uk/services/library/students/your-library-online/
4.Wellbeing support services https://warwick.ac.uk/services/wss