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DDES9914 Managing Immersive Projects | Assessment 2 Brief

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Assessment 2 Brief: The Business Plan

DDES9914 | Managing Immersive Projects

Assessment Task 2: The Business Plan

WEIGHT 30%

ASSESSMENT TYPE Project

GROUP WORK No

DUE DATE Week 10 Sunday 11:59 pm AEST

SUBMISSION

REQUIREMENTS

What to Submit

One PDF document.

Where to Submit

Moodle Submission Portal

Penalties may apply for late submission as indicated in the course outline.

Assessment Description

The purpose of this assessment is to take the solution concept which has evolved from your training or business

needs analysis and been validated as a viable product and create a business plan to take that solution to market.

The business plan should consist of three documents:

1. Business model canvas

2. Product roadmap

3. Prototype development and deployment plan

The content of these documents will result from considering the concepts presented in the Module B topic lectures

and activities and by addressing the questions raised throughout Module B. When creating your documents be sure

to follow the expected conventions of professional practice or the discipline you are working within ie use of

appropriate visual communication techniques such as infographics, diagrams, graphs, visual aids etc.

How to Complete this Assessment

1. Considering the industry your proposed immersive technology and/or simulation environment is situated

in, research one or more appropriate business model canvas approaches. Selecting one of models,

develop a planned, worked example of a business model canvas that clearly defines your project.

2. The next step to bringing your project into reality is to prepare a product roadmap. The roadmap is

designed to allow all involved to share the plan, see what is intended to be done and by when, state clearly

what is being built by who and when and identify any critical dependencies are. The roadmap should

contain:

a. vision and strategy.

b. product definition

c. timelines and milestones

d. goals and measures

e. VR/AR/MR development activities

3. Develop a prototype evaluation plan with a list of pivot criteria for Go/No Go decisions. The plan should

define the construct of the prototype and specific features to be exercised and evaluated. The prototype

DDES9914 Managing Immersive Projects | Assessment 2 Brief

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Assessment 2 Brief: The Business Plan

DDES9914 | Managing Immersive Projects

plan should define specific features of function and fidelity/realism that are to be included and why. The

plan should define the test mechanism and reporting structure. How will test data be analysed List in

priority the key success criteria and decision points to proceed or revert back to rework.

Course Learning Outcomes addressed in this task

1. Assess the relative benefits and values of immersive technologies and simulation environments for different

levels of scalability.

2. Critically scope project requirements to understand management implications in the effective use and

procurement of an immersive system.

How you will receive Feedback for this task

Feedback will be provided on a regular basis via your instructor and peers. Summative assessment and feedback

will be provided with 14 days of submission.

DDES9914 Managing Immersive Projects | Assessment 2 Brief

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Assessment 2 Brief: The Business Plan

DDES9914 | Managing Immersive Projects

Assessment 2 Criteria: The Business Plan

Criteria &

Weighting

Fail

(<50) Pass (50 – 64) Credit (65 – 74) Distinction (75 – 84) High Distinction (85 – 100) Creativity, Development and Scoping 40% The business plan is conventional and unoriginal. There are no discernible elements of innovation within relevant industry practice. The business plan is conventional but there are aspects of innovation with relevant industry practice. The business plan displays elements of creativity, but this is fragmented or not explored fully. The project contains elements of originality and attempts to be innovative within relevant industry practice. A creative approach is present within the business plan, and it is justified. It is mostly original but relies on some conventions; it is nonetheless innovative within relevant industry practice. An individual response to the identified problem is present and justified. There is strong evidence of significant exploration and experimentation followed by reflection and innovation. The business plan challenges conventions and does so effectively within relevant industry practices. Communication of Findings 40% The associated document/s do not have a logical structure and the do not adequately communicate the findings. The associated document/s lack structure and are communicated with little interpretation or translation of the research and planning. Summarises rather than synthesises related ideas. The associated document/s are adequately structured to provide a logical flow of information. The text clearly communicates the findings and demonstrates interpretation. The associated document/s are well structured and clearly communicated with clear text. Findings exhibit translation and interpretation The associated documents are expertly structured and communicated without error. The text is expressive but concise. Can recognise competing explanations and can identify the relative merits and limitation of a position. Summaries exhibit translation and interpretation. Professional Presentation of Work 15% Associated documentation does not follow the expected conventions of professional practice or the discipline. There are no supporting visual elements and the formatting is poor. Associated documentation follows the expected conventions of professional practice or the discipline but requires substantial revision. The visual elements are inconsistent or detracting. Associated documentation follows the expected conventions of professional practice or the discipline but could be organised and presented better. The visual elements are mostly consistent and enhancing. Associated documentation follows the expected conventions of professional practice or the discipline but could be organised better. The visual elements are consistent and engaging. Associated documentation follows the expected conventions of professional practice or the discipline, no revision is needed. The visual elements are consistent, aesthetically pleasing and enhance the project. Academic Engagement and Comprehension 5% There is little or no evidence of engagement with, and comprehension of the weekly academic content demonstrated through limited in- class contributions and weekly exercises. There is some evidence of satisfactory engagement with, and comprehension of the weekly academic content demonstrated through basic in-class contributions and weekly exercises. There is sufficient evidence of consistent engagement with, and comprehension of the weekly academic content demonstrated through thoughtful in- class contributions and weekly exercises. There is considerable evidence of active engagement with, and comprehension of the weekly academic content demonstrated through well considered in-class contributions and weekly exercises. There is substantial evidence of high-level engagement with, and comprehension of the weekly academic content demonstrated through innovative and sophisticated in-class contributions and weekly exercises.