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Assessment Brief 2025/26
Please ensure you read the assessment question or task carefully and fully understand what is being asked.
If anything is unclear or you have questions, please post them on the course Moodle Discussion Forum, and a member of the teaching team will respond
directly there.
Assessment Information
Course Code MGT4009
Course Title Digital Marketing Strategy
Course Coordinator Amy Goode
Assessment Weighting 30%
Question release date 22 September 2025
Submission date: 4 December 2025
Grades and Feedback to be released on: 8 January 2026
Word limit 1,500 words (+/- 10%)
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Action to be taken if the word limit is exceeded Minor-commentary, Major-1 sub-band of
grade decrease (e.g., from B1 to B2)
1. QUESTION/ DESCRIPTION OF ACTIVITY
Type of assessment (e.g.,
individual, group)
Individual
Assessment Method(s)
(e.g., essay, presentation,
journal, video, etc.)
Reflective essay
ILOs assessment is
evaluating
2. Critically assess role that digital marketing can play in business
strategy.
4. Critically reflect on the practical implementation of a digital
marketing strategy and role within the group work from an evaluative
individual perspective.
Assessment Question:
This assignment draws together the work you have completed over the course of Digital Marketing Strategy and is designed to allow you to reflect and
evaluate your experience of the practical nature of the course and on the group task of practically implementing a digital marketing strategy.
Assessment Task:
Using an essay style, reflect on your learning from the group project. Firstly evaluate your own experience of devising a digital marketing strategy
and secondly provide insights into working in a team environment to complete the project.
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Consider:
The reflection on the development of the group’s digital marketing strategy and campaign.
Clearly explain the rationale for decisions
Reflect on key learnings, what have you learned about yourself (skills and knowledge, areas to develop and work on), what role did you play in the
group, did this surprise you
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Assessment Criteria Excellent (A1–A5) Very Good (B1–B3) Good (C1–C3) Satisfactory (D1–D3) Weak/Poor (E1 or
below)
Reflection on
Development of the
Group’s Digital
Strategy
Sophisticated
reflection on the
process of devising
the strategy; clear
rationale for decisions
with strong critical
evaluation of
outcomes.
Strong reflection on
the development of
the strategy; rationale
for decisions well
explained with minor
gaps in depth.
Adequate reflection
on the strategy
process; rationale
present but limited in
depth or criticality.
Basic reflection with
limited explanation of
strategy decisions.
Little or no meaningful
reflection on the
strategy process;
rationale absent or
unclear.
Personal Learning &
Development
Deep and honest
reflection on own
skills, knowledge and
areas for
improvement; clear
self-awareness of role
played, surprises, and
learning gained.
Good reflection on
own learning and role;
areas for
improvement
acknowledged; some
self-awareness
demonstrated.
Adequate reflection
on learning and role,
but limited depth or
criticality; self awareness partially
evident.
Basic description of
role and learning with
minimal evaluation or
insight.
Little or no reflection
on own learning, role
or development.
Reflection on
Teamwork & Industry
Insight
Sophisticated
reflection on group
dynamics and
decision-making; clear
links to industry
practice and
professional
collaboration.
Strong reflection on
teamwork and group
decision-making;
some links to industry
insight evident.
Adequate reflection
on teamwork; limited
or generic connections
to industry practice.
Minimal reflection on
teamwork; industry
insight weak or
underdeveloped.
No meaningful
reflection on
teamwork or industry
context.
Evidence of Wider
Reading & Integration
Excellent integration
of academic and
professional sources
beyond course
materials; references
used critically to
enhance reflection.
Good use of wider
reading; references
relevant and well
integrated with
reflection.
Some evidence of
wider reading;
references applied but
limited in range or
depth.
Minimal evidence of
wider reading;
reliance mainly on
course materials.
No evidence of wider
reading; no references
or inappropriate
sources used.
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How did you work together and reach decisions
Did the group project provide insight into working in industry and working effectively with colleagues
Demonstrate evidence of reading and thought beyond course/assignment materials to enhance the learning process
This assessment forms 30% of your overall grade.
1. ASSESSMENT RUBRIC/ CRITERIA
Please see above.
2. FEEDBACK METHOD
For this assessment, individual feedback will be provided via Moodle. Generic (class-level) feedback and grade profiles will be posted on Moodle. Students
can use academic staff office hours for additional feedback on your work
Academic Writing,
Structure &
Referencing
Essay is highly
coherent, well structured and
engaging; writing is
clear, analytical and
professional; flawless
use of Harvard
referencing.
Essay well-structured
and clear; mostly
analytical writing;
referencing accurate
with only minor
errors.
Essay adequately
structured; writing
generally clear but
occasionally
descriptive;
referencing mostly
accurate.
Essay weakly
structured; writing
sometimes unclear;
referencing
inconsistent or
incomplete.
Poorly structured,
unclear or
unprofessional
writing; referencing
absent or incorrect.