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BEMM178 Innovation Management

BEMM178 Innovation Management
Module Handbook
2024-25 (September start)
BEMM178 Innovation Management
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Dates & Venues
Due to timetable constraints, please be aware that lecture and seminar times and venues
may vary from one week to another. Please make sure to check your timetable weekly to
ensure that you attend lectures and seminars at the right times and venues.
Module Convenor
Dr Tausif Bordoloi FHEA
Lecturer in Innovation and Circular Economy
(MBA, Exeter; PhD, Manchester)
Tausif is a biochemist by training. He holds an MBA from the University of Exeter Business
School (where he was a Chevening Scholar), University of Exeter, and a PhD in Science,
Technology and Innovation Policy from the Alliance Manchester Business School, University
of Manchester. The unifying theme of Tausif’s research interests is a quest to gain a deeper
understanding of advanced technologies such as Artificial Intelligence and 3D Printing, from
economic, sustainability and policy perspectives. Some of his ongoing research assesses the
reasons why and how firms adopt these technologies. Tausif values fostering curiosity in the
classroom by integrating academic research into applied experiences. He believes that
learning about innovation in the 21st century is the greatest challenge any student could
wish for as it requires the appreciation and application of a range of topics, including
strategy, ethics, geopolitics and policy. Prior to his PhD, Tausif held strategy, innovation and
finance roles in biotechnology and automotive multinationals in Asia and Europe.
Department: Department of Management (Innovation, Technology and Entrepreneurship)
Office: 1.74, Streatham Court, University of Exeter Business School, Exeter, EX4 4PU
Email: t.bordoloi@exeter.ac.uk
Office hours: By email appointment
Module Overview
We are living and working in a period of continual disruption, which we can define as major
changes that unbalance and reorganize the ways that individuals, organizations, societies
and their ecosystems connect and act. The 21st century is only 24 years old, and we have
already experienced significant shocks and change following the 9/11 attacks in 2001, the
2007/2008 financial crisis, the coronavirus pandemic and the impact of the conflict in
Ukraine in 2022.
The same period has seen the rise of China as a global and economic power. Technology
centred firms like Alibaba, Amazon, Facebook, Google and Tencent have harnessed the
potential of the internet to create and dominate new markets in the digital era. Concerns
over the future of our planet have risen to be central to the discussions of politicians,
decision makers in business and society more broadly.
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Due consideration of these developments and concerns reminds us that the re-ordering of
political, technological, social and business systems and much more has always taken place.
Understanding how and why organisations innovate to, for instance, sustain growth in
changing environments, and how they stumble, are the basic concerns of management
scholars, consultants and practitioners across the globe – whatever the size or purpose of
the organisation. The module approaches innovation with these issues in mind. Specifically,
the module is focused on understanding how digital innovation, its management and other
related aspects impact organisations. Through the module we will consider the core
innovation process, and the impact of emerging contextual factors on how innovation can
be managed effectively in the context of rapidly transforming digital technologies and
environments.
Module Aims and Learning Outcomes
The module develops student’s basic understanding and awareness of the process, principle
and practice which are the building blocks of innovation. The core elements of innovation
will be explored in relation to different business types, e.g., start-ups, SMEs, large firms. In
addition, the module will develop students’ ability/skills to approach and analyse a variety
of innovation management topics. The module aims to provide students with an
understanding of how they, as future leaders of innovative organisations, can recognize and
harness innovation, and create and enhance competitive advantage. Regular case analysis
and feedback is used to provide formative assessment of students’ progress in both
understanding theory and developing cognitive skills.
On successful completion of this module, students should be able to:
Module Specific Skills:
1. Critically discuss the importance of technological change and the impact of
innovation on firms.
2. Discuss the tools and techniques of innovation management within a variety of
business scenarios.
Discipline Specific Skills:
3. Justify the use of specific management behaviours and factors in supporting and
sustaining innovative cultures across diverse types of businesses.
4. Evaluate market led, and internally driven innovation, and explore the effective
management of sustainable innovation in the context of competition.
Personal and Key Skills:
5. Present competent and persuasive analysis of the contribution of innovation to
business performance.
6. Demonstrate independent research and study skills and present analytical findings in
written and oral formats.
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Module Description
Innovation is an essential element in determining and maintaining competitiveness, and in
ensuring the long-term survival of enterprises. Without innovation and the adoption of
innovative technology, the chances of a firm to be competitive in the world arena diminish.
This module focuses on the interfaces between technology and innovation from managerial
perspectives. The key objective is to provide students with a thorough understanding of the
importance of innovation in a firm’s business strategy as well as exploring the many
different challenges facing managers responsible for the long-term development of their
business.
Confident Thinkers: You will develop knowledge and understanding of the main themes
and contemporary issues in innovation management.
Determined Creators: You will be able to develop and defend a logical well developed
critical argument and to apply the knowledge and skills to a variety of real-life business
scenarios.
Ambitious Enquirers: Using case materials, you will be able to engage yourselves in
analysing innovative firms and make logical and informed recommendations.
Learning and Teaching Methods
The teaching on this module will consist of two modes:
Lectures: These are timetabled in-person lectures, which take place each week. A different
topic will be introduced and discussed in each session. It is expected that all students will
attend these unless they are studying remotely.
Seminars: Seminars will supplement the lectures. Seminars will be more participatory
sessions, where facilitated group discussions and group presentations will be the dominant
mode of learning.
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Teaching Schedule
Learning Block / Week Lecture and Seminars
1. w/c 23 Sep 2024 Introduction to Innovation
2. w/c 30 Sep 2024 Technological Convergence: The 4th Industrial Revolution
3. w/c 07 Oct 2024 The 4th Industrial Revolution: Effects and Potentials
4. w/c 14 Oct 2024 Generative AI and Responsible Innovation
5. w/c 21 Oct 2024 Managing Innovation Within Firms
w/c 28 Oct 2024 No classes
Reading week
6. w/c 04 Nov 2024 Open Innovation and Innovation Ecosystems
7. w/c 11 Nov 2024 The Simplified Model of the Innovation Process
8. w/c 18 Nov 2024 Business Model Canvas
9. w/c 25 Nov 2024 Module Summary (incl. confirmation of details on the
summative assessment)
Core Learning Materials and Preparation
Essential learning material for the module
Each week students will be expected to engage with book chapters as well as additional
references.
Basic/core texts: All available through UoE library online
1. Tidd, J. & Bessant, J. (2020). Managing Innovation: Integrating Technological, Market
and Organizational Change, Wiley (7
th edition).
2. Trott, P. (2021). Innovation Management and New Product Development. Prentice Hall
(7th Edition).
3. Osterwalder, A., Pigneur, Y., Etiemble, F., & Smith, A. (2020). The Invincible Company.
Wiley.
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Other resources: All available through UoE library online
4. Dodgson, M., Gann, D., & Phillips, N. (2014). The Oxford Handbook of Innovation
Management, Oxford University Press.
5. Chesbrough, H. (2006). Open Innovation: The New Imperative for Creating and Profiting
from Technology. Harvard Business School Press.
6. Dicken, P. (2015). Global Shift: Mapping the Changing Contours of the World Economy.
SAGE Publications.
7. Schwab, K. (2016). The Fourth Industrial Revolution. World Economic Forum.
8. Gershenfeld, N. (2012). How to Make Almost Anything: The Digital Fabrication
Revolution. Foreign Affairs, 91, 43-57.
9. Harvard Business Review (2024). Insights You Need from Harvard Business Review –
Generative AI. Harvard Business Review Press.
10. Stilgoe, J., Owen, R., & Macnaghten, P. (2013). Developing a framework for responsible
innovation. Research Policy, 42 (9), 1568-1580.
Module Assessment
FORMATIVE ASSESSMENT – A series of small group presentations and discussions for
feedback and learning development purposes; does not count towards module grade.
Form of Assessment Size of the assessment
e.g., duration/length ILOs assessed Feedback method
Student group presentations
on innovation topic – Regular
verbal feedback on
presentations & discussions
4-6 groups x 10-12 min
presentation and Q&A
1-6 Verbal
SUMMATIVE ASSESSMENT – An individual project report that counts towards module
grade.
Form of
Assessment % of
credit
Size of the assessment
e.g., duration/length ILOs assessed Feedback method
Individual project
report
100 4000 words (+/- 10%
allowed) 1-6 Written
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Summative Assessment Brief
There is one piece of assessed (summative) assignment for this module: an individual
project report.
1. Individual project report 100% (4000 words +/- 10%)
Your assignment will assess all the module learning outcomes and demonstrate that
you can apply, as well as evaluate:
o The theory and practice of managing innovation
o The internal and external influences changing how innovation is managed
The assessment will have one component (a report) that will enable you to achieve a
successful outcome that reflects your effort, understanding and ability
Reports should be submitted via ELE by 12:00pm on Wednesday 22 January 2025.
2. Topics for the individual project report
The individual project report requires you to:
a. first, select any two topics discussed in the module, for example:
Open Innovation
Technological Convergence
The 4th Industrial Revolution
Fab Labs
Generative AI
Exploration and/or Exploitation
Responsible Innovation
b. next, for each topic, select a real-world organisation, e.g., a multinational
automotive company that has adopted open innovation (Ensure that each real-world
organisation you choose has developed, implemented, or embraced the topic you
selected);
c. finally, for each organisation, examine how EITHER the Simplified Model of the
Innovation Process OR the Business Model Canvas has been impacted by the topic
(Ensure your analyses are supported by appropriate evidence, where available).
Your report should include a review of innovation management concepts and theories
covered throughout the module – so you will need to include details and explanation of
the concepts you cover, and any wider reading you use to support your argument.
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3. Individual project report structure: Optional template
Report Sections What you should cover Indicative word
count
Introduction
Explain the purpose of the report, and briefly
introduce:
a. the two topics discussed in the module; and
b. the two real-world organisations – each
associated with one of the two topics (Ensure
that each real-world organisation you choose
has developed, implemented, or embraced the
topic you selected).
300
Background
a. Justify why you have selected the two topics
(why it is important to analyse these topics )
b. Discuss each topic in the context of the
associated real-world organisation.
800
Literature
Review
A synthesis of literature that could provide an in depth knowledge on the topics.
1000
Analysis
a. Briefly discuss the Simplified Model of the
Innovation Process or the Business Model
Canvas.
b. For each organisation, examine how the topic
has impacted the Simplified Model of the
Innovation Process or the Business Model
Canvas.
(Ensure your analyses are supported by appropriate
evidence, where available)
1400
Conclusion
Be persuasive and summarise the implications of
the topics on the elements of EITHER the
Simplified Model of the Innovation Process OR the
Business Model Canvas.
500
4. Support for preparing the individual project report
Students can discuss their individual innovation project ideas in a 1-hour assessment clinic
(w/c 25 Nov 2024). Verbal feedback will be provided for clarity and further improvement.
Detailed PowerPoint slides are available through ELE detailing how to approach the
assignment.
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Marking Criteria: Individual project report
Marking Criteria 0-39 40-49 50-59 60-69 >70 % of total
mark
Justification
and coverage of
core module
topics
Poor justification
and very little or
no awareness of
or reference
made to core
module topics.
Limited justification
and awareness of
and reference to
module topics.
Adequate
justification and
awareness of and
reference to
module topics.
Good justification
and awareness of
and reference to
module topics.
Excellent
justification and
awareness of and
reference to
module topics.
25%
Innovation
management
literature and
materials
Very little or no
literature/material
covered plus little
or no integration
of this to support
the report.
Limited range of
literature/material
covered plus
limited integration
of this to support
the report. Limited
evidence of
independent
research around
these sources and
application to
report.
Adequate use and
range of
literature/material
covered plus some
integration of this
to support the
report. Some
evidence of
independent
research around
these sources and
application to
report.
Good use and
range of
literature/material
plus some
integration of this
to support the
report. Good
evidence of
independent
research around
these sources and
application to
report.
Excellent use and
range of
literature/material
plus effective
integration of
material to support
the report.
Evidence of
extensive
independent
research around
these sources and
application to
report.
25%
Simplified
Model of the
Innovation
Process or
Business Model
Canvas,
including
discussions on
the impacts of
the core topics
Poor discussion
on the Simplified
Model or Canvas.
Very little or no
critical thought
given to how the
Model or the
Canvas is
impacted by the
selected topics.
Implications are
very brief and/or
very poorly
discussed.
Limited
discussions on the
Simplified Model
or the Canvas with
limited critical
evaluation of how
the Model or the
Canvas is
impacted by the
selected topics.
Implications are
logical, but may
require further
thought.
Adequate
discussions on the
Simplified Model or
the Canvas with
some critical
evaluation of how
the Model or the
Canvas is
impacted by the
selected topics.
Implications are
logical, but may
require further
thought.
Good discussions
on the Simplified
Model or the
Canvas with good
critical evaluation
of how the Model
or the Canvas is
impacted by the
selected topics.
Implications are
well described.
A thorough,
professional and
critical approach is
adopted.
Exceptional and
insightful critical
evaluation.
Implications are
thoroughly
described.
35%
Presentation
Very poorly
presented report
which could be
either much too
short or much too
long. Significant
errors in use of
language and/or
spelling/grammar.
A poorly presented
report with errors
in presentation
format and
language used.
Difficult for the
reader to follow,
length may be too
short or too long.
Reasonably well
presented report
which generally
meets required
standards. Length
may be slightly off
target and/or there
may be some
spelling/grammar
errors.
A well-presented
report with few/no
spelling/grammar
errors. Length is
within stated limits
and arguments are
presented in a
logical and
ordered way.
An exceptional
report which is very
well structured and
contains coherent
lines of argument.
A very professional
piece of work.
10%
Referencing
Very poorly
referenced report,
citing little/no
credible
academic and
practice-oriented
material, APA 7
referencing not
followed.
Poorly referenced,
academic and
practice-oriented
sources lacking
credibility with
errors in using
required APA 7
referencing.
Report generally
follows APA 7th
Edition standards
with a range of
credible academic
and practice oriented sources
covered.
Well referenced,
using a range of
credible academic
and practice oriented material,
referencing mostly
accurate but does
not meet all APA 7
guidelines.
Excellent use of
credible academic
and practice oriented material
throughout. Essay
follows APA 7th
Edition referencing
guidelines.
5%
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University of Exeter Business School: GenAI Policy
Responsible and ethical use of GenAI tools (e.g., ChatGPT) is encouraged within the Business
School however these tools must not be seen as a replacement for critical thinking, original
analysis, and the development of core academic skills.
A. Using GenAI within summative assessments:
The University has adopted a system whereby summative assessments are placed into three
categories:
AI-Integrated [AI is part of module Intended Learning Outcomes]
AI-Supported [Where responsible and transparent use of AI is supported as part of
assessment development]
AI-Prohibited [AI must not be used as it prevents the achievement of Intended Learning
Outcomes]
The summative assessment (individual project report) for BEMM178 is AI-Supported.
B. Including a GenAI Declaration Cover Sheet in summative assessment:
Students must include a GenAI Declaration Cover Sheet containing the checklist (shown in
the image below) when submitting a piece of summative assessment (individual project
report).
– This Cover Sheet can be found on ELE as a Word doc., and students must include this
into their summative assessment work, completing the check list prior to submission on
ELE.
– In this Cover Sheet, students must declare where they have used GenAI tools within
their work. This declaration must specify the tool(s) that have been used, and how these
tools have been used in the production of the final work.
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Academic Guidance
A. Referencing
Referencing is an essential part of academic practice. You are expected to conduct research
on your chosen innovation case/topic and reference the corresponding bibliographical
resource when drawing upon it in the report. Your project report should be supported with
good evidence both from theoretical sources, such as journal articles and from practical
sources such as real-world examples and case studies. It is preferable to make sure you have
covered the module literature sources. You may include additional relevant sources and
examples from your own wider reading. You are expected to use the APA 7th Edition
(American Psychological Association) style for referencing and for the Bibliography section.
For more details, please see:
Business School Guides available in ELE
Cite Them Right resource via the library
B. Plagiarism
Academic misconducts are unacceptable. For more details, please refer to Teaching Quality
Assurance Manual (Chapter 12): Academic conduct and practice. More details on academic
BEMM178 Innovation Management
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misconduct can be found at: http://as.exeter.ac.uk/academic-policy-standards/tqa manual/aph/managingacademicmisconduct/
C. Submission Deadline, Word Limit and Format
Students should submit their individual project report via ELE by 12:00pm on Wednesday
22 January 2025.
Submission guidance for students is available here:
https://www.exeter.ac.uk/students/infopoints/yourinfopointservices/assessments/
The word limit for this assignment is: 4000 words. Your report should be within the 10%
allowance (+ 400 words).This limit includes Headings and Sub-headings, but excludes the
Title page, Table of Contents, Tables, Figures, and Bibliography. Figures and Tables should go
into the body of the text. Appendix could be added if necessary, but this will be out of word
limits.
D. Late Submission
Coursework submitted within one hour of the deadline, and which has reached the standard
of the module pass mark or above, will be awarded a penalty of 5% of the total available
marks for the coursework, down to a minimum score of the module pass mark. Coursework
submitted within one hour of the deadline, which does not reach the standard of the
module pass mark, will not be awarded a penalty of 5%. Late submission of coursework
more than one hour after a submission deadline and up to 24 hours beyond a submission
deadline must receive a mark capped at the module pass mark, unless an application for
mitigation is approved. First submissions submitted later than 24 hours after the deadline
will receive a mark of zero.
More details on mitigation circumstances can be found at:
https://as.exeter.ac.uk/academic-policy-standards/tqa manual/aph/settingandsubmission/#late
Revised on 5 November 2024
Tausif Bordoloi