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Assessment Brief 2025/26
Please ensure you read the assessment question or task carefully and fully understand what is being
asked.
If anything is unclear or you have questions, please post them on the course Moodle Discussion
Forum, and a member of the teaching team will respond directly there.
Assessment Information
Course Code MGT4023
Course Title Strategic Management
Course Coordinator Catherine Owen
Assessment Weighting 70%
Question release date 22 September 2025
Submission date: 27 November 2025
Grades and Feedback to be released on: 18 December 2025
Word limit 2500, excluding tables and reference section
(+/- 10%)
Action to be taken if the word limit is exceeded A penalty may be applied at the discretion of
the markers.
1. QUESTION/ DESCRIPTION OF ACTIVITY
Type of assessment (e.g.,
individual, group)
Individual
Assessment Method(s)
(e.g., essay, presentation,
journal, video, etc.)
Essay
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ILOs assessment is
evaluating
ILO1. Criticise and contrast theories and concepts of strategic
decision-making.
ILO2. Recognise and evaluate the importance of strategy to an
organisation’s decision-making processes.
ILO3. Appraise an organisation’s external and internal environment by
drawing on appropriate economic and strategic management theories
and frameworks.
ILO4. Identify, design and explain and strategies an organisation may
adopt in order to establish and maintain competitive advantage.
ILO5. Critically evaluate factors that potentially impact strategic
decision making.
Assessment Question:
Individual Assessment.
Assessment question: chose a company or organisation that you might be interested in working for
in the future. The company can be based in the UK or overseas. It can be a profit-making company
or a not-for-profit organisation. Would you want to work for this company Why/Why not Conduct
a strategic analysis of the company to answer the question, using tools and techniques from the
course.
Prompt questions to help you write the essay:
What kinds of information and narratives are emerging in your research about the ways in
which your chosen organisation maintains its competitive advantage
Which tools are most/least useful in your analysis
What information is easy to obtain What information is missing or incomplete
What are the attractive and less attractive features of the company/industry
What trade-offs might you be prepared to make to enter this particular job market
This assessment asks you to conduct a comprehensive critical strategic analysis of an industry and
company of your choice. You must use a variety of relevant tools from the course to analyse at
national/international level, industry/market level and company level. As this is a critical essay, you
must also include a discussion of the utility and limitations of the analysis tools and techniques that
you select and the data sources that you use, drawing on relevant reading.
As well as using credible industry sources to make your argument, you are also expected to use a
minimum of ten academic sources either relevant to recent research in your chosen industry or to
provide a critical commentary on the analysis process (for example, to comment on the use and
benefit of various analysis tools).
** PLEASE NOTE: STUDENTS MUST NOT CONTACT ANY STAFF MEMBERS OR OTHERS INVOLVED WITH
THEIR CHOSEN COMPANY TO COMPLETE THIS ASSESSMENT. ANY SUCH CONTACT WILL BE TREATED
AS ACADEMIC MISCONDUCT.**
2. ASSESSMENT RUBRIC/ CRITERIA
MGT4023 Individual Assessment Marking Rubric
This rubric should be adjusted to the type of the assignment (e.g., report, podcast, policy brief, poster,
presentation, etc. – not all criteria are relevant to every type of assignment) and shared with students to clearly
communicate marking criteria and expectations.
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4
Excellent (A1 –
A5)
Very Good (B1-
B3) Good (C1-C3) Satisfactory (D1-
D3) Weak/Poor (E1
or below)
Application of
tools and
techniques
Discerning
application of a
variety of relevant
analysis tools and
techniques for
this level of study.
Awareness of the
ambiguities and
limitations of the
tools and
techniques
applied.
Very good choice
of tools and
analysis
techniques for
this level of
study. Some
awareness of the
ambiguities and
limitations of the
tools and
techniques
applied.
Broadly accurate
application of
analysis tools and
techniques for
this level of
study. Does not
extend analysis
to the
ambiguities and
limitations of the
tools and
techniques
applied.
Broadly accurate
application of
analysis tools and
techniques for
this level of
study. Some
elements missing
(for example,
limited selection
of tools) and
flaws or lack of
understanding of
the purpose or
application of
tools and
techniques
evident.
Major gaps in
application of
analysis tools
and techniques
for this level of
study.
Significant
inaccuracies,
reliance on
simplistic
descriptions
and/or simple
tools.
Analysis Organises and
synthesises
evidence to reveal
insightful
patterns,
differences, or
similarities. Uses
academic reading
from the course
and beyond.
Organises
evidence to
reveal important
patterns,
differences, or
similarities. Uses
academic reading
from the course
and beyond.
Organises
evidence to
reveal some
patterns,
differences or
similarities. Uses
academic reading
from the course.
Organises
evidence, but the
organisation is
not effective in
revealing
important
patterns,
differences, or
similarities. Uses
limited academic
reading.
Lists evidence,
but it is not
organised
and/or fails to
reveal important
patterns,
differences, or
similarities.
Academic
reading is not
used.
Argument Substantial,
logical, and
concrete
development of
ideas.
Assumptions are
made explicit.
Details are
relevant, original,
and convincingly
interpreted. Uses
academic reading
from the course
and beyond.
Very good
development of
ideas. Some
assumptions are
made explicit.
Details are
relevant and
mostly
convincing. Uses
academic reading
from the course
and beyond.
Ideas are sound
but
underdeveloped.
Assumptions are
not always
recognised or
made explicit.
Contains some
appropriate
details or
examples. Uses
academic reading
from the course.
Ideas contain
errors and are
underdeveloped.
Arguments are
presented
uncritically
without
explaining
assumptions.
Arguments are
simplistic with
little detail. Uses
limited academic
reading.
Offers simplistic,
undeveloped, or
vague support
for ideas;
inappropriate or
off-topic
generalisations;
faulty
assumptions;
and/or errors of
fact. Academic
reading is not
used.
5
Structure and
formatting
The document is
presented using
informative
headings and
clearly labelled
figures/tables
where
appropriate. A
title page is
provided. A
contents page is
provided. Page
numbers are
included.
References and
in-text citations
are supplied in
the required
format (Harvard).
The document is
presented using
headings and
labelled
figures/tables
where
appropriate. A
title page is
provided. A
contents page is
provided. Page
numbers are
included.
References and
in-text citations
are supplied in
the required
format (Harvard).
The document is
mostly presented
using headings
and labelled
figures/tables but
not consistently.
A title page is
provided. A
contents page is
provided. Page
numbers are
included.
References and
in-text citations
are but
inconsistent but
supplied in the
required format
(Harvard).
The document is
lacking in terms
of presentation
in a clear and
professional
format. The
document
inconsistently
uses the
expected format
and referencing.
The document is
poorly
presented,
lacking
consistent
format,
structure,
and/or
referencing.
3. FEEDBACK METHOD
For this assessment, individual feedback will be provided via Moodle. Generic (class-level) feedback
and grade profiles will be posted on Moodle. Students can use academic staff office hours for
additional feedback.
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