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Henley Business School
Undergraduate Assessment Brief
Module code and title MM379 Social Enterprise
MM392 Entrepreneurial Management Venture Project
Module convenor Dr Amal Ahmadi
Type of assessment Essay In-class test
Report Group report
Project Group presentation
Practical skills exercise Group portfolio
Other: Reflection
Weighting of assessment 60%
Submission deadline Monday 15
th April, 2024 by 2pm
Submission point
(Blackboard/Turnitin/Other)
Turnitin
Items to be submitted Individual Essay and Reflection (in one file)
Individual or group
assessment Individual Group
Module convenor office
hours/opportunities for
advice and feedback
Lectures/seminars will cover concepts relevant to this
assessment, and allow opportunities for advice and feedback.
Lectures will cover Module Review and Assessment Q&A.
1. What is the Purpose of this Assessment
The following table shows which of the module learning outcomes are being assessed in this assignment. Use this table to
help you see the connection between this assessment and your learning on the module.
Module Learning Outcomes Being Assessed
Differentiate between social and private enterprise in terms of goals and resources.
Evaluate different measures of performance and impact ascribed to social enterprise.
2. What is the Task for this Assessment
Task The individual assignment will need to respond to the following
questions:
1. Distinguish between social enterprise and business
enterprise, and critically assess whether it is possible for social
entrepreneurs to seek profit maximisation without diluting the
ideology of social entrepreneurship. Use real life examples to
support your arguments. (2,000 words)
2. Critically reflect on what you have learned from this module.
(500 words)
To answer these questions, you will need to refer to academic
literature, provide real life examples, and reflect on your learning
from the module (e.g. from lectures, seminars, theoretical content,
real life examples, teamwork, guest speakers, assessment, etc.).
3. What is Required of Me in this Assessment
Guidelines/Details of how
to prepare your
submission
Besides studying lecture material and attending seminars,
substantial work is anticipated outside of teaching hours,
including independent research and reading, as well as
reflection on your personal development throughout the
module.
For question 1 (main essay): You must use both academic
references and real life examples to support your arguments.
For question 2 (reflection piece): This is about your personal
experience, with critical reflection on your learning and
development through the module (e.g. from lectures, seminars,
theoretical content, real life examples, teamwork, guest
speakers, assessment, etc.). It is helpful to reflect on how you
have applied or will use learning from the module going
forward. The reflection piece can be written in the first person,
and can use both academic references and real life examples
where applicable.
The assessment criteria to
be used for marking this
piece of work
Please refer to the “Assessment Criteria Rubric for Marking” for this
assignment.
Self-regulation: make sure
that you…
Attend all lectures for an overview of concepts relevant to this
assessment.
Study any supplementary material and reading on Blackboard.
Attend all seminars and engage in group activities.
Keep a diary or notes on reflections throughout the module.
Three key pieces of advice
based on the Feedback
given to the previous
cohort that completed this
assignment
Ability to integrate theory and practice is crucial. For instance:
o In distinguishing between social enterprise and business
enterprise, you need to critically highlight differences as
well as similarities, using real life examples of both
types of enterprises to illustrate your points.
o In assessing whether or not profit maximisation may
dilute the ideology of social entrepreneurship, please
use real life examples to demonstrate different
perspectives and sides of the argument.
Ensure that you balance word count. For instance:
o Question 1 carries 2,000 words which need to be
balanced between the first part and second part of this
question. Students often make the mistake of using
much of the word count to “distinguish between social
and business enterprise”, leaving little room to
“critically assess whether it is possible for social
entrepreneurs to seek profit maximisation without
diluting the ideology of social entrepreneurship”.
o Question 2 carries 500 words for critical reflection.
Your opinion matters! Critical evaluation of literature/evidence
is needed to justify your arguments.
Formatting guidelines Line spacing: 1.5
File format: PDF recommended
Word limit/Guidance and
penalty applied
2,500 words (+/- 10%)
Referencing style Harvard referencing style.
You can find information about referencing at:
https://libguides.reading.ac.uk/citing references/referencingstyles#s-lg-box-9973347
Guidance on academic
misconduct (including
using Turnitin practice
area)
The work you produce must be your own.
You should ensure that the work you produce adheres to the
University’s statement on academic integrity and to the regulations
regarding academic misconduct (such as plagiarism).
You can find information about this at:
http://www.reading.ac.uk/internal/exams/Policies/exa misconduct.aspx
You are encouraged to put a draft of your work through the Turnitin
practice area to satisfy yourself that the work is your own original
work. You can find this on Blackboard. You can seek advice from the
Module Convenor or your Programme Administrator.
4. What Resources Might I Use to Prepare My Work
Module material
Independent reading
Research
5. Late Submission Arrangements
Point of submission: Blackboard for written submissions
Late submission penalty: The University standard penalties apply
Other: Click or tap here to enter text.
Plagiarism:
The University’s standard policy on Academic Misconduct applies
Other: Click or tap here to enter text.
6. Feedback Arrangements
Timing of feedback:
Within 15 working days of submission deadline
When examinations marks are released
Other Click or tap here to enter text.
Type of feedback:
Mark Generic feedback
Individual feedback Comments written on the assessment (where needed)
Audio feedback Video feedback
Breakdown of mark Other: Click or tap here to enter text.
Location of feedback:
Blackboard Turnitin RISIS
Other: Click or tap here to enter text.
Assessment Criteria Rubric for Marking
Module code: MM379 / MM392 Module title: Social Enterprise Assessment task: Assignment 2: Individual Essay and Reflection Academic year: 2023/24
GRADE BANDS FIRST CLASS 2:1 2:2 3
rd
(THRESHOLD)
FAIL
ASSESSMENT CRITERIA 80%+
OUTSTANDING
70% – 79%
EXCELLENT
60% – 69%
VERY GOOD
50% – 59%
GOOD
40% – 49%
SATISFACTORY
39% and below
Evidence of knowledge
1. Detail and depth of subject knowledge
2. Relevance of the knowledge to the topic
Evidence of scholarship
3. Critical scrutiny of evidence/literature
4. Ability to use examples to illustrate arguments
Evidence of originality and independence
5. Original, creative and independent approach
Evidence of presentation, structure and style
6. Clarity of organisation and structure
7. Fluency, grammar and spelling
8. Referencing
Reflection
9. Relevance of personal reflection on learning
Note: Student coursework must adhere to the University of Reading policy on Academic Misconduct.
Further information is available at: https://www.reading.ac.uk/exa-misconduct.aspx